How to do Business - Marketing Basics

You're invited to an hour long teleconference workshop with just 15 other people. You'll get a marketing planning tool ahead of time which I'd like you to use to think about

• What story you want to tell your customers

• What's the right balance of online and offline activity that you need to reach them

• How are you going to make sure that your delivery is excellent

• How you are going to research what to do next  - products, routes to market - new ways of delivery.

What you'll get are some ideas about what works and what doesn't. The perspective you'll get is that of a business owner rather than someone from an agency and we'll use examples from our own businesses which cover business and marketing consultancy, on-line trading in plants and garden equipment and organic vegetable production.

Research we carried out with leading Business Schools clearly shows that the right balance between online activity and face to face networking and selling is the key to business success.

So that's what we're going to cover. How to spend the 12-15 hours a week that small business owners spend promoting themselves for best results.

This workshop is suitable for business owners or their colleagues who need to present their company better and generate leads. You'll have the tools and information to kick start your business.

The workshop is given by Dr Alan Rae - who has set up and run 4 businesses himself and who has a long track record of researching how the most effective businesses combine online and face to face marketing. His current business employs 10 people and turns over £650k annually in consulting, internet trading and horticulture.